“The best-laid plans can fail for the lack of proper execution.”

I’m a results-driven and highly strategic senior marketing and communications executive with a solid background of achievement in corporate communications, strategic planning, and content strategy.

From startups to major national brands, I have used my passion for combining data and creativity to generate results-driven content that engages audiences and helps brands grow. I’m a top performer with a background in integrated marketing and communication campaigns, creative direction, and project management.

In my free time, you can find me preparing elaborate meals, exploring the outdoors through nature walks and gardening, and spending quality time with my friends and family. I am an avid music lover and active daydreamer.

THINGS I ♥︎:

  • EXCELERATE ENERGY, INC., The Woodlands, Texas
    Director of Marketing and Communications, 2011-2022

    Led and managed all global marketing and communications activities for Excelerate Energy. Planned, developed, and executed domestic and global strategic marketing plans and campaigns, including public and media relations, to increase brand awareness and reputation in diverse markets. Implemented competitive research and market trends into company positioning and corresponding branding strategy, resulting in increased brand recognition and market share. Developed and managed content for internal and external digital and print media, social media channels, multimedia, and executive presentations. Worked closely with industry partners to identify and negotiate event sponsorships and speaker opportunities to increase brand awareness in key regional markets.

    ORIGIN DESIGN, Houston, Texas
    Assistant Creative Director, 2005-2011

    Oversaw creative team of eight designers to produce award-winning content and collateral while increasing departmental efficiency and project turnaround, with responsibility for creative and ideation process at all stages of account. Led creative on multidisciplinary communication campaigns, investor relations materials, human resource communications, branding, and corporate identity projects.

    INC DESIGN, New York, New York
    Associate Creative Director, 1997-2005

    As creative lead, conceptualized, created, and designed award-winning campaigns, annual reports, identity systems, brochures, packaging, and websites. Managed and motivated interdisciplinary team of five designers, ensuring consistent artistic vision and branding from conceptualization to production. Directed client relationships and expectations for creative projects with varying budgets and objectives. Oversaw recruitment of all new talent for the company. Worked with clients that included Aramark, Amerada Hess Corporation, Quest Diagnostics, Tyco Corporation, ADP, Morgan Stanley, Vlasic Pickles, and Pall Corporation.

  • THE UNIVERSITY OF TEXAS, Austin, Texas
    B.S., Advertising, Creative Sequence

  • American Marketing Association (AMA)
    Public Relations Society of America (PRSA)
    American Institute of Graphic Arts (AIGA), Board Member – Treasurer, 2009-2012

  • American Advertising Awards (Addys), 1997, 2008

    American Graphic Design Awards, 2002, 2004, 2008, 2010

    Art Directors Club of Houston Awards, 2007

    The Big Book of Color in Design, 2003

    Black Book AR100, 2004, 2008

    Business Marketing Association Lantern Awards, 2008

    Creativity 32: Bright Ideas in Advertising and Design from the USA and Around the World, 2003

    International ARC Awards, 2000, 2001, 2002, 2003, 2006

    The Little Book of Layouts, 2003

    PRINT Magazine Regional Design Annual, 2001

  • Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro), WordPress, MS Office (Excel, PPT, Word)