Trade Shows

I provided end-to-end strategic execution and planning for all corporate events and trade shows for Excelerate Energy, both domestic and international, and created engaging brand experiences which facilitated business negotiations and led to new projects for the company.

Trade shows were essential to Excelerate’s growth strategy and exponentially increased the company’s brand recognition and raised its profile within the LNG industry. Since the LNG industry is a niche market with a limited customer base, exhibiting at major industry events was necessary to secure face time with the key players in the industry. In addition to providing strategic and creative direction, I ensured design, structure, and materials complied with local regulations to guarantee a seamless booth installation. I was also responsible for coordinating catering, hotel accommodations, and organizing supporting events, like cocktail receptions, for each show.

ROLE: Event Selection • Contract Negotiation • Budget • Creative Direction • Messaging • Visual Assets • Promotions • Panning & Logistics